Liga de Fútbol Femenino
MY ROLE
Establishing a new marketing strategy for Liga F, including tactics, campaigns, audience segmentation and the creation of the visual presentation.
YEAR
2024
TOOLS
Market Research, User Research, Canva, AI Generation
DELIVERABLES
Marketing Strategy
Audience Segmentation
Campaign Tactics
Market Research
User Research
Visual Presentation
About the Client
The Primera División de la Liga de Fútbol Femenino, currently known as the Liga F, is the highest level of league competition for women's football in Spain. It is the women's equivalent of the men's La Liga, and it is organized by the Liga Profesional Femenina de Fútbol.
Challenge
Bringing Liga F into the spotlight that it deserves, driving traffic to in-person games, video streaming websites and the main channels, create excitement around the brand and make people aware Liga F is the new force in women’s football.
Solution
Liga F is garnering more attendance and more followers throughout their social media. Attendance has been climbing, and the focus has shifted to empowering their players.
Strategy & Approach
Liga F is a relatively young brand in a highly male-dominated sport. By analyzing the market and understanding the motivators behind consumption, we were able to segment our audiences and understand how Liga F can adapt their marketing focus.
