NECA Boston

MY ROLE
Communicating with the client on needs, restructuring the brand identity and identifying guidelines, creation of design collaterals

YEAR
2022

TOOLS
Adobe Creative Suite, Figma, Constant Contact

DELIVERABLES
Brand & Marketing Strategy
Branding & Identity Design
Publication Design
User Experience Design
User Interface Design
Website Design
Email & Promotional Materials
Event Design

About the Client

NECA Boston Chapter has shaped Greater Boston and Eastern New England for nearly a century. With 80+ top electrical and telecom contractors, it upholds excellence in electrical construction through premier education, management training, workforce development, and strong labor relations.

Challenge

Increasing union outreach through various events and educational programs, creation of new revenue streams, applying a new brand identity across all channels and materials

Solution

NECA Boston saw an increase in member involvement, attracted non-members to participate in events and managed to secure additional memberships from a diverse array of business enterprises.

Rebranding NECA Boston

Throughout the process, we communicated with the client to understand the challenges they were facing as a company. We wanted to understand the reason for the rebrand and how to successfully position the new brand to reach our objectives.

With the brand narrative, we were able to create cohesive positioning for NECA Boston, which allowed us to develop a brand that would carry the company into the future.