Subcontractors Trade Association

MY ROLE
Communicating with the client on needs, leading the design team in rebranding efforts, ensuring quality and that new brand guidelines are maintained.

YEAR
2023

TOOLS
Adobe Creative Suite, Figma, Constant Contact

DELIVERABLES
Brand & Marketing Strategy
Branding & Identity Design
Publication Design
User Experience Design
User Interface Design
Website Design
Email & Promotional Materials
Event Design

About the Client

Subcontractors Trade Association (STA) is New York’s leading association of union subcontractors. With over 350 members, the STA is the advocate to improve and enhance the economic position in New York’s complex construction industry.

Challenge

Supplying the Subcontractors Trade Association with a brand new look to increase membership, amplifying their reach and creating new possibilities to increase revenue streams through their publications and events.

Solution

STA is successfully expanding its outreach and creating more opportunities for union subcontractors. More memberships have been secured and the company is attracting younger talent to ensure the continuity of the company.

STA was established in 1966. With years of recognition, we wanted to maintain the same essence by revitalizing the iconic STA orange, as well as reinforcing it with additional brand colors and elements that suited the new brand.

Through an iterative process that took place alongside the client, we were able to uncover the underlying issues that were facing the company and create a strategy that suited the new purpose and mission.

Rebranding STA

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